I build Shopify stores that are meant to sell.
Not a theme with your logo dropped in. Custom Liquid, pages built around how people actually decide, and the email fundamentals that bring customers back. I run my own store too, so I know what happens after launch.
PlasmaGans
A wellness brand selling in five languages across Europe. I rebuilt the entire storefront: a shared component system so one style change carries across every page, collection pages that remove choice stress instead of adding to it, a search page that never dead-ends, and a blog where each article links to the product it belongs with.
The part I am most proud of is the least visible. I removed more than seventy health claims from the site, voluntarily, because they could not be backed up. It reads more honestly now, and it converts better than the version that promised more.
- Custom Liquid templates and shared snippets
- Five-language architecture without duplicate maintenance
- Collection logic driven by product tags
- Klaviyo, pop-up and email flows
- Every page of copy rewritten
Built mobile first. Most of this store's visitors arrive on a phone, so that is where the layout gets decided.
Two more case studies are in progress. Want to be one of them? First projects get a reduced rate in exchange for showing the work.
Three ways to work together.
Fixed price, a clear scope, two revision rounds included. You own your Shopify account, your domain and everything I build. No lock-in and no monthly fee to me unless you want ongoing help.
Launch
For a brand that needs to go live properly.
- Shopify setup and configuration
- Theme customised, not just recoloured
- Home, product and collection pages
- Navigation and mobile
- Domain, payments, shipping
- Handover and a walkthrough
Growth
For a store that has to earn from day one.
- Everything in Launch
- Custom Liquid sections
- Product pages built to convert
- Klaviyo, pop-up and welcome flow
- Abandoned cart flow
- Conversion review before launch
Custom
For brands with more than one language or a bigger catalogue.
- Everything in Growth
- Multi-language storefront
- Custom templates and components
- Larger catalogues and collection logic
- Extended email setup
- Training so your team can run it
Smaller jobs: €75 per hour, two hour minimum. A broken section, a Liquid change, a page that will not behave on mobile, a Klaviyo flow that never got finished.
Extra pages €150 each. You supply text and images, or I write them at the hourly rate.
No surprises, on either side.
A call, no charge
Twenty minutes. What you sell, who buys it, and what is in the way. If I am not the right person, I will say so.
A written quote
Fixed price, what is included, what is not, and when it is done. Nothing starts before you agree.
Half up front
Fifty percent to start, the rest on delivery. Normal for project work and it protects us both.
I build
In a Shopify development store, so nothing touches a live shop. You get updates, not silence.
Two revision rounds
Collect your feedback, I work through it. More is possible, at the hourly rate.
Handover
The store transfers to your own Shopify account. You own everything, and I walk you through it so you can run it yourself.
One person. That is the point.
I am Olivier. For about four years I have been building and running my own e-commerce brand, which means I have already made most of the mistakes: on product pages, in shipping settings, in email flows nobody opens.
You talk to the person doing the work. No account manager in between, no team you never meet. I take on a small number of projects so each one gets real attention.
I am not a classically trained developer and I do not pretend to be. My strength is the combination: Shopify, Liquid, design, conversion thinking and email, plus the experience of actually selling something online.
I use AI as a tool, the way most builders do now. I still have to understand what I ship, test it, and answer for it when it breaks.
Tell me what you are building.
A short description of your brand and where you are stuck is enough to start. I answer within a day.
hello@olivierpopelier.com